A series of 10 sec TVC's created for National Lottery Camelot. Along with design and compositing the challenge and objective was to make the adverts as quickly updateable as possible due to the quick weekly turnaround.
This was done by initially using the time beforehand to build the first and last digits from 0 to 9 as separate pool element passes. These could then be composited together over a matter of hours in order to reveal and playout the weekly lottery amount.
Agency: AMVBBDO